1. If It’s Not Mobile Friendly, You (Definitely) Need a Website Redesign
Mobile marketing has been on the rise for years. And as of now, it’s no longer a trend. It’s a must.
Why? Because users spend on average 69% of their media time on smartphones. As a marketer, your job is to notice buyer behavior trends – and apply them to your business.
If consumers want mobile, that’s where you need to be.
Beyond that, 57% of users say they won’t recommend a business with a poorly-designed mobile site.
Don’t let that be you.
2. If Your Site Speed is Slow, You Need A Website Redesign
Nothing kills a user’s experience quicker than a slow load time.
Usually, they don’t stick around long enough to even have an experience.
According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.
And if you operate an e-commerce store, it gets even worse: 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again.
As if that weren’t enough, a one second delay can in page response can result in a 7% reduction in conversions.
The cause of a slow website can be hard to diagnose. Sometimes, it’s on the user’s end and simply out of your hands.
It could be caused by bulky files, inefficient code, too many plug-ins or redirects, or underperforming servers.